The real problem with "we'll call them back"
Here's what actually happens in the time it takes most shops to return a missed call: the customer searches Google again, finds two or three other contractors, and calls at least two of them. The average callback delay in this industry sits around 4.2 hours. That's not a speed problem you fix by trying a little harder — that's a structural problem with waiting for a callback at all.
A text-back is better than nothing, but it's not the fix
An automatic "sorry we missed you, we'll call you back" text is a step up from silence. But it still puts the customer in the position of waiting. If someone's got no heat at 9pm in January, waiting isn't really on the table for them — they're calling the next name within minutes, not hours.
What actually beats the competition
The only thing that reliably wins is answering the call live, the first time, with no gap in between. That's the whole point of what No Lost AI does — first ring, every time, the issue gets sorted out and the appointment gets booked before that caller has any reason to hang up and try someone else.
Bottom line
If your answer to "how fast do we handle missed calls" involves a callback of any kind, you're already behind the shop that's about to book that job instead of you. The goal isn't a faster response. It's no missed call to respond to in the first place.